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"It was the people...at the end of the day we have to feel comfortable with those we are working with. Datamann people...
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Is a Marketing Database for you?
Do you have access to all of the data you need to market with?
Could increased targeting capabilities help you reach your goals?
Do you have ready answers for management when they ask about:
- the lifetime value of your customers?
- customer's rate of retention?
- return on investments?
Marketing Databases by Datamann give your business access to one consolidated universe of data across all channels: customers & prospects alike. This information then identifies your true customer, allowing you to market to specific demographics, lifestyles, model scores, & elusive, yet profitable, segments. Datamann simplifies the complex and increases your target potential.
Two common misperceptions are that marketing databases are costly, solely for large companies with significant budgets, and that they are very complex. Datamann proves that's not true! Our databases are designed towards your specific business goals and budget.
The Benefits
Applicable to B2C and B2B
Increases your target potential
Tracks contact history (knowing when, what, and how many times to promote)
Improves work flow by eliminating multiple merges
Tracks and manages multi-buyers
And more!
When building your database, we apply Datamann's core competencies in data management and list processing:
Data conversion
File hygiene
NCOA
Duplicate identification
Segmentation
Data aggregation
Data consolidation
Record selection
Postal discount processing / CASS certification
A brief description of Datamann’s Marketing Database Solutions:
TARGET MANN-ager - a packaged solution with over 100 pre-defined fields, common to most marketers, and up to 20 ‘custom’ fields. Contact history is automatically captured and tracked. All channels are integrated. Updates are on a monthly cycle and a comprehensive report package is included. Data access is through Datamann’s Online Segmentation Interface (DOSI) and provides on demand counts, queries, and marketing campaign creation. This solution is typically installed within 30 days — and is affordable to most marketers.
MarketWide – Datamann’s TARGET MANN-ager solution with data access through MarketWide.
MarketWide is a robust front-end data access tool created by Decision Software Inc. (DSI). It provides counts, queries, data mining, ad hoc reporting, and full campaign management and execution. On-the-fly calculations, scheduling and multi-wave campaign creation are just a few of many features available.
Customized MDB – Datamann can design and implement a solution that customizes design components from the standard to meet more complex and client specific requirements. Data access is through MarketWide and there are no restrictions on update cycles. Leveraging 36 years of managing our customer’s data, Datamann optimizes custom solutions to satisfy every users needs; integrating data from multiple sources, creating specific data ‘views’, generating user-defined reports.
Contact Database – An affordable tool that helps you determine how your marketing dollars should be spent, by analyzing performance over time. It creates the framework to determine the optimal number of times a prospect should be promoted to generate a sale, and the maximum number of times to promote a prospect before assuming that a sale will not occur. It includes a standard report package, and also interfaces with most commercially available report writing tools.
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