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"...Datamann's excellent pricing and great customer care has increased my company's ability to grow and increase market
... read more
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Is a Marketing Database for you?
Do you have access to all of the data you need to market with?
Could increased targeting capabilities help you reach your goals?
Do you have ready answers for management when they ask about:
- the lifetime value of your customers?
- customer's rate of retention?
- return on investments?
Marketing Databases by Datamann give your business access to one consolidated universe of data across all channels: customers & prospects alike. This information then identifies your true customer, allowing you to market to specific demographics, lifestyles, model scores, & elusive, yet profitable, segments. Datamann simplifies the complex and increases your target potential.
Two common misperceptions are that marketing databases are costly, solely for large companies with significant budgets, and that they are very complex. Datamann proves that's not true! Our databases are designed towards your specific business goals and budget.
The Benefits
Applicable to B2C and B2B
Increases your target potential
Tracks contact history (knowing when, what, and how many times to promote)
Improve work flown by eliminating multiple merges
Tracks and manages multi-buyers
And more!
When building your database, we apply Datamann's core competencies in data management and list processing:
Data conversion
File hygiene
NCOA
Duplicate identification
Segmentation
Data aggregation
Data consolidation
Record selection
Postal discount processing / CASS certification
House File Maintenance - updates a customer’s file with results of the data hygiene process, NCOA, and sales transactions. This can be performed at the time of a merge/purge or as an independent function. Reports are generated and can be customized.
List Rental Selection Tool - a front-end data access tool to a marketing database, you can build a campaign, starting with counts on variables, and combinations of variables, through to the final output.
Crystal Reports - for counts, data mining, and record selection. This reporting tool allows you to create flexible reports and integrate them into web and Windows applications. You can interact with the data, submit ad hoc queries, and select records for marketing campaigns. The List Rental Selection tool and Crystal Reports can be combined when the functionality of both are needed.
MarketWide - when you need full campaign management. MarketWide handles counts, queries, data mining, reports, and campaign execution. It includes calculation tools, scheduling functionality, and import/export capabilities. It supports complete campaign management; planning, testing, execution, and tracking. MarketWide is a product of Decision Software, Inc. (DSI).
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