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THANK YOU for the outstanding support and professionalism! We are trying to grow a tough business in a not-so-great economy
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Keeping and growing your customers
Your company’s growth and profitability are directly linked to keeping your existing customers, and finding more just like them. Datamann can help you find them and keep them. You will get more sales, and we will identify ways to cut your costs. In short, we are your partner in being a profitable company.
Change
Your customers are changing. Your methods of contacting those customers have to change too. Let Datamann show you how to profitability allocate your marketing dollars to match your changing needs. The multichannel world demands that you no longer treat each customer, each subscriber or each donor alike. They no longer respond alike, and their needs are different. Your company’s profitability depends on how well you know those customers, how well you find new sources of those customers, and how well you predict to which of your offers they will respond.
How We Do It
Datamann’s clients are big and small. They are catalog, ecommerce and direct marketing companies. We provide those clients with circulation planning, database marketing, merge processing, and sales allocation analysis. More important, we don’t just move data – we provide business insight on how to use your data to grow your business. With over 35 years experience as one of the nation’s most comprehensive list and data processing companies, our commitment to customer service – our number one commitment to you – has earned us the business of hundreds of clients, some of whom have been with us for 25+ years.
The Start of the Process
We know that you have plenty of data from your marketing activities, your databases, and your web analytics. But often, you simply do not have the time, staff or resources to fully utilize that data. Moreover, many of our clients do not have time to maintain the technical expertise to interpret the statistical trends and potential business insight that their data contains. Datamann can provide you with additional resources to supplement your own marketing efforts, using our years of experience in customer research, statistical analytics and direct marketing strategy to interpret your data, and make recommendations to you on the basis of what is best for your company. Our services include multi-channel contact strategies and circulation planning, customer acquisition and retention strategies, sales growth planning, merchandise analysis, creative catalog and website critiques, internet sales integration and allocation. In addition, we provide in-depth statistical analysis of your customers and prospects through modeling and advanced analytics.
The Heart of the Process
Your circulation plans and contact strategies flow directly into our merge and data processing services. We can plan and execute every step of your list processing to retain and acquire new customers. We provide the standard industry processing, including:
• File conversions
• Complete address hygiene, with NCOA
• Email append
• Customized merge purge deduping at the address or customer level
• Inclusion of contact history as part of the name selection process
• Postal pre-sorting and ink-jet messaging
• Proprietary D-Score modeling on house and prospect names
Though these are standard processes, how we implement them is not standard. Merge purge is what we do – it is not a secondary service.
• Our customized processing for your business ensures that you are getting the most out of your processing.
• Datamann is the industry leader in turn-around times, allowing you to get the freshest names available.
• We can integrate your postal circulation with email activity, to maximize your customer and prospect contacts.
• We can design and execute the complete merge process for you, allowing you to focus on growing sales.
Analysis and Recommendations
We don’t stop at getting your catalogs in the mail, or your emails deployed. After every mailing, using our advanced analytics tools, our team of marketing analysts reviews your campaign results, showing you growth opportunities by category, by channel, and by customer type. The resulting analysis reveals the most profitable future customer acquisition methods, which channels of acquisition to optimize, and what the cost will be for each acquisition option. This goes beyond a simple list history review, as we probe into each of the factors that impact your acquisition program.
We also don’t dump a pile of reports on your desk, and leave you to determine your best course of action. We provide you with insight into what your results mean, and make strategic recommendations for your continued growth and profitability. The analytics we provide include:
• Customer lifetime value
• Customer retention modeling
• Match back and sales allocation
• Merchandise analysis
• Catalog and website critiques and evaluations
• Strategic growth planning
Bringing It All Together
Discover your own company’s potential to grow and prosper in the complex world of multi-channel sales. Talk to us. Datamann is ready to work with you to and give you the tools and insight you need to compete.
Datamann is a complete mailing service bureau for all of your list and data processing needs. We will process your custom and rental lists using state-of-the-art software to your mail house specifications. We will code and/or sort your list by Carrier Route, standardize the names and addresses, and correct the zip codes. Merge / Purge, Mailstream, ZIP+4, and a variety of other processes can be performed to provide you with substantial mail-cost savings. Mailstream reports showing the processing results will accompany Postal Tier-qualified Cheshire or pressure-sensitive labels, or ink-jet tape to your printer or mail house. Datamann is CASS-certified by the U.S. Postal Service, using PAVE-certified software. Datamann can also maintain your Customer List and provide List Rental Fulfillment with a guaranteed 1-2 business day turnaround.
Merge Purge (Duplicate Elimination): Datamann will combine your rented lists and house names and eliminate any duplicates between them. If you have a list you want partially or completely suppressed, we will run it against your names and drop any appropriate matches. We can match by household (same surname and address), by individual (same first and last name and address), or by residence (same address, disregarding name). We can also match to the "tightness" or "looseness" you require.
Multi-Channel MatchBack: Datamann has developed a multi-channel MatchBack process that sets the standard for response identification and allocation. As businesses experience a significant increase in the percentage of orders being placed via the web, it becomes even more important to make sure you are allocating orders to the correct mailing segment. Clients can custom tailor the matching process to best fit their business rules. For more information, click here.
Contact Database: Datamann builds and maintains contact databases to help our customers develop a profitable contact strategy. The database is designed to determine the optimal number of times a prospect should be promoted to generate a sale, as well as the maximum number of times to promote a prospect before assuming that a sale will not occur. Customer specific variables such as, average dollar amount, dollar per book and lifetime value can be included for analysis purposes. The database interfaces with report writing tools, in addition to a Datamann Standard Report Package.
Marketing SQL Database: Datamann designs, builds and maintains SQL databases sourced from customer data, prospect data, or a combination of both. The data is structured in multi-dimensions and is accessed for counts, queries, data mining, and full campaign management using a suite of tools that are both proprietary and partnership based. The database solutions we manage are designed to meet the specific requirements and budget of the customer.
Circulation Planning: Distill down all the fluff and hyperbole about circulation planning, and you will find that it all boils down to 3 things that you need – improved response, higher profits and lower costs. Our multichannel, multi-contact retention and acquisition (existing customers and prospects) circulation planning looks beyond the "single" mailing and provides a full season contact strategy. The result is a detailed plan at the individual channel and list segment level, which illustrates the strategic as well as tactical methods that we have found for you to attain those three goals. Our proprietary circulation methods will grow your overall response and profitability, while optimizing your use of appropriate acquisition options. We can plan the circulation for any portion of your mailing: your house file, prospect names, co-ops, retail customers and ecommerce customers.
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